Target Marketing to Millennials

If you intend to succeed in a franchise business, in the years to come you will need to have a marketing strategy that is tailored to millennials. Millennials are by far the largest new identifiable consumer demographic and you need to be familiar with the platforms that they are paying attention to. Gone are direct mail, television, and radio advertising. What is in currently is, social media, coupon codes, and smartphone apps.

Advertising on social media sites like Facebook, Twitter, and Redditt enable smart franchise owners a way to target their advertising dollars more efficiently. With each of these platforms you can offer a discount code to an exact area, age, and income group at a specific time during the day.

Coupon codes are merely a sequence of numbers that a consumer types in when ordering to get, say 10% off of their bill.

Smartphone apps are similar to a website, but more functional. A person with an app on their phone who wants to purchase a pizza, needs only to push a button or two and the food arrives at their doorstep within minutes. A smartphone app also allows the merchant to create promotions and “push” the notification of the special offer directly to the consumer. If 1000 local people have your app on their phone, with a push of one button you can alert them of your special offer at no cost!

Advertising on other smartphone apps may also produce sales. See what apps students in your town are using and get in touch with their advertising department.

Reading up on and understanding marketing to millennials is critical to a franchise marketing strategy, no matter what product or service you offer. Give the app away for free and you have a built in targeted marketing base for free. You should advertise on other apps and on the latest social media sites as well.