19 – Juice it Up!

We have written on this blog numerous times on how the military life prepares veterans for a transition into the franchise business. Franchisees are entrepreneurs, but franchisees are limited to the degree of discretion they have over business activities such as, advertising and inventory sourcing. Many time-consuming decisions are made for you by the franchise company and the owner is free to focus their efforts on doing business and making money. Former military personnel who are self-disciplined and trained to work as part of a team fit nicely into the franchise model.

QSR magazine recently named the top franchises that appeal to retired military personnel and came up with “Juice It Up!” as one of 2017’s leading franchise opportunity for veterans. Like other franchises, Juice it up offers ex-military personnel a discount on their franchise fee of $15,000. Juice it up offers smoothies as well as fresh squeezed juices which are its specialty. Juice it up is better ranked than other smoothie-only drink franchises amongst former military personnel.

Juice it up’s CEO, Frank Easterbrook, cites a military veteran’s ingrained work ethic and honesty as two of the core traits that have made ex-military personnel so successful in the franchise. Easterbrook cites a need for the company to give back to those who have put their lives on the line defending our nation as a motivating factor in offering incentives to military franchisees.

Juice it up franchise offers a unique choice of locations in addition to strip malls as a point of sale. Non-traditional stores include college campuses, airports and health clubs all across the US.

source: https://www.qsrmagazine.com/news/juice-it-named-top-franchise-opportunity-vets